As the weather warms up, so does the housing market. If you’re planning to sell your home this spring or summer, now’s the time to get it in shape for buyers.
The key to getting your home sold quickly and for more money, however, doesn’t begin with changing your home. It begins with a change of mind. Stop thinking of yourself as a homeowner and start thinking of yourself as a retailer.
How does that work? Here are a few ideas for inspiration:
Draw Them In
Picture the stores you like to shop in. Smart retailers place colorful items right up front to catch your eye. They’re also neatly arranged so you aren’t distracted by imperfections. The expert presentation invites you to see more—inside the store.
Think of the outside of your home as your storefront. It’s where you’ll make your first impression with buyers, so make sure it’s eye-catching and attractive. First, repair, replace or repaint anything that’s showing wear. Brighten up your landscaping with colorful plants. And make sure your entrance is tidy and welcoming for potential buyers.
Make It Easy to Shop
Have you ever tried to shop in a clothing store where the racks were jammed so close together that you gave up and left without buying anything? That’s what it’s like when buyers visit a home that’s packed with furniture and clutter. No matter how great the home is, buyers won’t be able to see it, and they’ll leave without buying.
Let house hunters see how much space your home has by removing extra furniture and tossing out the clutter. Home shoppers also like to see rooms furnished with one purpose in mind—no office/bedroom combos, for example.
And here’s another tip from successful retailers: Most store mannequins don’t have faces because that makes it easier for you to see yourself in the clothes they’re wearing. Allow buyers to picture their own families living in your home by removing photos and mementos. Think of it as pre-packing.
Price Like a Pro
Finally, any good retailer knows that a good-looking store might get shoppers in the door, but it’s the price that makes or breaks the deal. Home pricing is tricky—even for a homeowner who’s thinking like a retailer. That’s why it’s a good idea to work with an experienced real estate agent to help you set the right price.
A good agent will also have plenty of advice about getting your home ready to sell and how to reach potential buyers. Your agent can also help you negotiate sales contracts and close the sale of your home faster and for more money.
It can be tough to take such a business-like view of the home where your family has made years of memories, but if it’s truly time to sell, you won’t regret making those tough decisions.